IBAM EP68: Why Business Is the Most Underrated Mission Field (and How It Can Disciple Nations)

“We’re not gathering for content. We’re gathering for calling.” — Kingdom Impact Summit | Nov 4–6

Why Business Is the Most Underrated Mission Field (and How It Can Disciple Nations)

Most believers see Sunday as sacred—and Monday as secular.

But what if your office was your mission field?

What if your next staff meeting was as holy as your Sunday sermon?

And what if business—the very tool God placed in your hand—was designed not just to create profit, but to make disciples?

This isn’t wishful thinking.
It’s the heartbeat of Business as Mission (BAM)—a growing global movement that sees work as worship and entrepreneurship as discipleship.

Across the world, Christian business owners, donors, and churches are rediscovering a truth that’s been hidden in plain sight:

“The marketplace isn’t secular. It’s the largest mission field on earth.”

And when believers learn to build companies with Kingdom purpose, entire nations begin to flourish.



🚫 The Great Divide: How Faith and Business Got Separated

For decades, well-meaning Christians have lived under a false divide: ministry happens inside the church; business happens outside of it.

Sunday is for sermons.
Monday is for meetings.

But Scripture tells a different story.

  • Paul made tents—and disciples (Acts 18).

  • Lydia ran a textile business—and hosted one of the first churches in Europe (Acts 16).

  • Jesus spent most of His life not in a temple—but in a workshop.

Somewhere along the way, we began to believe the lie that “ministry” requires a pulpit, and “profit” must be a guilty pleasure.

The result? Countless Christian entrepreneurs feel spiritually disqualified—while the Church misses out on one of its greatest disciple-making tools: business.

✝️ The Biblical Blueprint: Work as Worship

From the very beginning, God called humanity to work.

In Genesis 2:15, before there was sin, God placed Adam in the garden “to work it and keep it.”
Work wasn’t punishment—it was partnership.

When we create value, serve customers with excellence, and provide jobs that dignify people, we reflect the image of the Creator.
That’s worship.

“Whatever you do, work heartily, as for the Lord and not for men.” – Colossians 3:23

Work is holy when done for the Lord.

And business—when built on biblical principles—becomes a discipleship engine.

At IBAM (International Business as Mission), we call this Kingdom ROIreturn on investment that heaven counts:

Spiritual

Lives discipled

Faith shared

Economic

Jobs created

Revenue that sustains mission

Social

Families restored

Communities uplifted

That’s the new scoreboard of success: profit that multiplies purpose.



🕊️ What Is Business as Mission (BAM)?

Business as Mission is the practice of using business to advance God’s Kingdom—by meeting real needs, creating jobs, and discipling people through everyday work.

Unlike charity, BAM isn’t about handouts—it’s about empowerment.
It’s how you “teach a man to fish” while also teaching him about the Fisher of Men.

At IBAM, we summarize this with the Three-Fish Model:

 1️⃣ Give a Fish — Provide startup capital or micro-loans to launch small businesses.
2️⃣ Teach to Fish — Train entrepreneurs in biblical business practices.
3️⃣ Equip for Discipleship — Help them use their companies to share the Gospel and mentor others.

This model creates a ripple effect:
Business owners grow → Employees thrive → Communities are transformed → The Gospel advances.

🌍 Real Stories of Business as Mission in Action

These aren’t theories—they’re living testimonies of transformation through IBAM.

💐 Aziza from Central Asia: Coffee, Flowers, and Discipleship

Aziza started with two things: coffee and flowers.

From her kitchen in Kazakhstan, she began selling bouquets and cappuccinos—just trying to make ends meet.
But after going through IBAM’s entrepreneurship training, everything changed.

She learned to see her shop not just as a business, but as a mission field.
Today, Aziza oversees five thriving branches across Central Asia.
Each shop employs young missionaries who pray, disciple, and serve customers daily.

“IBAM helped me see that my business is God’s business.” – Aziza

Every cup of coffee funds missions.
Every bouquet supports local churches.
That’s Business as Mission in real time.

👨‍🏫 Suryan from Indonesia: Hiring as Discipleship

Suryan didn’t start with much.
He simply wanted to help college students in need.
So, he launched a small business—and started hiring.

But unlike most employers, Surya used his business to disciple employees.
He prays with them, shares Scripture weekly, and mentors them in both faith and finances.

Now his team has grown, and so has his vision.
His business doesn’t just provide income—it provides purpose.

“My business helps students grow financially and spiritually.” – Surya

In Surya’s world, a paycheck comes with prayer.

🚛 Africa Partners: Building Kingdom Ecosystems

Across parts of Africa, IBAM-trained entrepreneurs are proving that integrity and profitability can coexist.

One logistics company employs dozens while funding local churches and youth programs.
Another poultry business supports discipleship training and children’s ministries.

“Seek the peace and prosperity of the city… for if it prospers, you too will prosper.” – Jeremiah 29:7

These business owners aren’t waiting for aid—they’re creating opportunity.
They’re showing their communities that Jesus changes lives through honest work and Kingdom leadership.

🧩 The Kingdom Culture Flywheel: How to Disciple Through Business

One of IBAM’s most effective frameworks for sustainable impact is called the Kingdom Culture Flywheel.

Here’s how it works:

  • Hire for Heart, Not Just Skill — Look for people with teachable spirits and integrity.

  • Coach Both Skill and Soul — Integrate discipleship into your weekly 1:1 meetings.

  • Measure Excellence and Kingdom Fruit — Track both performance and spiritual growth.

  • Celebrate What You Want Repeated — Recognize wins rooted in Kingdom values.

  • Correct with Grace and Truth — Model godly leadership in hard conversations.

  • Multiply Leaders Who Reproduce the Culture — Develop others who can carry the mission forward.

This rhythm doesn’t replace business—it redeems it.
It transforms a company from a place of production into a place of formation.

💡 The New Definition of Success: Kingdom ROI

In a world obsessed with profit margins, God measures success differently.

He’s looking for faithfulness, not just finances.
For transformation, not just transactions.

At IBAM, we call it Kingdom ROI:

  • Spiritual: How many people are discipled through your leadership?

  • Economic: How many jobs and resources are you stewarding for good?

  • Social: How many families and communities are strengthened by your work?

When you start measuring what heaven measures, business becomes your greatest tool for mission.

🏢 Why Churches Should Care About Business

Pastors often ask: “Isn’t this just for entrepreneurs?”

Not at all.

Business as Mission gives churches a sustainable, scalable way to extend their impact.

Instead of funding short-term mission trips that fade after a week, churches can equip entrepreneurs in their congregation to become long-term missionaries in the marketplace.

Through the IBAM Church Partner Membership, pastors receive:

  • A turnkey curriculum to train business owners in biblical entrepreneurship

  • A step-by-step guide to launch a “Business as Mission” ministry

  • Access to a global network of churches doing the same

It’s discipleship that doesn’t depend on budgets—it multiplies them.

Your congregation already has the talent. IBAM gives you the framework.

How to Start Integrating Faith and Business

Ready to turn your work into worship? Here are five actionable steps:

  • Redefine Your Mission Statement

    Don’t just describe what your company does—define who it serves and why.
    Example: “We exist to glorify God by serving our community through excellence.”

  • Start Each Workday in Prayer

    Invite the Holy Spirit into your meetings, decisions, and challenges.

  • Disciple Through Leadership

    Use 1:1 meetings to mentor employees—not just manage them.

  • Measure Kingdom ROI

    Track both revenue and relationships—spiritual growth is measurable.

Join a Community That Models It

Attend the Kingdom Impact Summit (Nov 4–6) to learn directly from experts in Business as Mission.


🎤 What You’ll Experience at the Kingdom Impact Summit (Nov 4–6)

At this free, online event, you’ll learn from pioneers and practitioners who are proving that business can disciple nations.

🗓️ Day 1 — Foundations: Identity & Culture

With Mike Baer, one of the founding voices of Business as Mission.
Discover how to align your company culture with your calling.

⚙️ Day 2 — Build: Models & Operations That Disciple

With Ken Gosnell, author of Well Done Leadership.
Learn how to translate faith into systems, rituals, and scorecards your team can actually run.

🏗️ Day 3 — Scale & Legacy: Ownership and Ecosystems

With Cary Summers, founder of the Nehemiah Group and former President of the Museum of the Bible.

Discover how to replicate your Kingdom impact across generations.

Each day’s sessions are free for 24 hours, and you’ll receive a Summit Playbook (eBook) packed with action steps and takeaways.

Closing Thoughts: Your Work Is Worship

Business isn’t just how you make a living—it’s how you make disciples.

When you do your work with excellence, generosity, and grace, you reflect the Creator Himself.


You don’t need a pulpit to preach.
You just need to show up where God has already placed you.

So whether you’re a CEO, a pastor, or a stay-at-home parent with a dream—your work matters to God.

The marketplace is waiting for your obedience.

✨ Join the Movement

Let’s redefine missions together.
Let’s turn the marketplace into a place of ministry.
Let’s build what outlives us.

👉 Register for free today atibam.org/summit

and discover how to build businesses that make disciples.

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