
“People can do the impossible when somebody believes it’s possible.” — Ken Gosnell | Founder and CEO of CXP
Discover how faith-driven leadership, long-term vision, and intentional action can help you build a business that creates generational and eternal impact.
Every leader wants to succeed. But deeper than success is significance—the desire to build something meaningful, lasting, and impactful.
In this teaching, we explore a series of biblical leadership principles modeled by Jesus—principles that shape how leaders think, act, and build. These are not just ideas for business growth, but foundations for building a life and organization that can stand the test of time.
From how you plant seeds in your business to how you build your team, every decision matters. And ultimately, the goal is simple: to live and lead in a way that allows you to hear the words, “well done.”
The Law of Sowing and Reaping: What You Plant Matters
One of the most foundational principles of leadership is the law of sowing and reaping.
Jesus taught this through the parable of the sower, where seeds fell on different types of soil. Some seeds didn’t grow, while others produced a harvest—30, 60, even 100-fold.
This principle reminds leaders of a simple truth:
You cannot reap what you have not sown
The quality of your “soil” matters
Generosity in planting leads to greater results
As stated in the teaching:
Those who sow sparingly will reap sparingly
Those who sow generously will reap generously
This leads to important leadership questions:
What seeds are you planting in your business?
Are you investing intentionally—or holding back?
Are you placing your efforts in the right environment?
The reality is clear: no seed, no harvest.
Believe in the Impossible: Expanding Your Vision
Another key principle is the call to believe beyond what seems possible.
Throughout the teaching, examples are given of individuals who faced overwhelming circumstances—yet moved forward in faith:
Daniel in the lion’s den
Gideon facing a much larger army
David confronting Goliath
The message for leaders is powerful:
Faith is required when circumstances don’t make sense
Big vision starts with believing in what others cannot yet see
Leaders often must believe first before others do
Leaders are encouraged to ask “what if” questions:
What if something bigger is possible?
What if your organization could expand beyond current limits?
What if the gifts in your team could be fully realized?
Too many leaders think too small. But when leaders believe the impossible, they open the door for transformation.
Build to the Fourth Generation: Think Long-Term
A defining trait of great leadership is long-term thinking.
This principle emphasizes building not just for today—but for future generations. The teaching highlights the idea of “fourth generation thinking,” encouraging leaders to consider the long-term impact of their work.
Key insights include:
God operates with a long-term perspective
Leadership decisions today shape outcomes far into the future
Businesses can be built to bless generations
Instead of focusing only on immediate success, leaders are challenged to think differently:
Not just for your children
Not just for your grandchildren
But for your great-grandchildren
This type of thinking shifts priorities, decisions, and investments. It moves leadership from short-term wins to lasting legacy.
Know the Order of Things: Priorities Matter
Another critical principle is understanding and working in the correct order.
Jesus emphasized this through the statement: “seek first.”
For leaders, this highlights the importance of:
Identifying what matters most
Avoiding distractions from less important tasks
Aligning actions with mission and purpose
When leaders understand the order of things:
Decision-making becomes clearer
Goals become more focused
Teams become more aligned
Without clarity, organizations can become distracted by urgency instead of focusing on what is essential.
This principle also connects to goal-setting and organizational alignment. When leaders communicate priorities clearly, teams are more likely to understand and contribute effectively.
Build Your Team: Leadership Is Not Solo
One of the most practical principles in this teaching is the importance of building a team.
Jesus himself modeled this by gathering people to work alongside him.
Key leadership insights include:
No great leader leads alone
Building people strengthens the organization
Relationships are essential to long-term success
Leaders are challenged to reflect:
Are you investing in your team’s growth?
Are you treating people as individuals, not just resources?
Are you creating an environment of connection and development?
A common mistake among leaders is failing to develop others. But strong teams are what allow organizations to grow, scale, and sustain impact over time.
Do Things Today That Impact Today and Tomorrow
Leadership requires balancing immediate action with future impact.
This principle emphasizes:
Acting with urgency in the present
While keeping a long-term perspective
A powerful example shared is of a business leader who shifted her focus toward serving others in meaningful ways—caring for clients beyond transactions.
This included:
Sending personal messages during difficult times
Showing care in practical ways
Prioritizing relationships over profit
The result?
Deeper connection
Greater significance
Meaningful impact beyond business outcomes
This principle reminds leaders that how you do your work matters just as much as what you accomplish.
Invest in Learning and Growth
Another key theme is the importance of continuous learning.
The teaching outlines three levels of learning:
Learning by yourself
Learning with a mentor or coach
Learning with a team
The highest level is learning together.
This highlights the value of:
Team development
Shared growth experiences
Collective improvement
Leaders are encouraged to create opportunities for their teams to learn, grow, and develop together. This amplifies impact and strengthens the organization as a whole.
Finish Well: The Ultimate Goal of Leadership
The final principle brings everything together: finishing well.
At the end of his mission, Jesus declared, “It is finished.”
For leaders, this represents:
Completing the work they were called to do
Staying committed to the mission
Leading with clarity and purpose
The desire to hear “well done” becomes the ultimate measure of success.
This goes beyond:
Metrics
Revenue
Growth
It becomes about:
Faithfulness
Impact
Purpose
Leaders are reminded that finishing well requires humility, preparation, and a willingness to pass leadership on to others when the time comes.

The Foundation: Partnering with God in Business
At the core of all these principles is a simple but profound idea: partnership.
Leaders are invited to:
Seek guidance
Listen for direction
Align their decisions with a higher purpose
This begins with a simple step—a willingness to invite God into the business journey.
From that point forward:
Leadership becomes more intentional
Vision becomes clearer
Impact becomes greater
And ultimately, the outcome is not just success—but transformation.
Build Something That Lasts
Leadership is more than achieving results—it’s about building something that matters.
These principles challenge leaders to:
Think bigger
Act intentionally
Build with purpose
Lead with faith
Because at the end of the journey, the goal is not just to succeed—but to finish well.
Read Part 1 here: https://www.ibam.org/biblical-business-principles-every-ceo-should-follow-part1
Watch full episode on YT - https://youtu.be/fH-ICHmbDyg
Listen to full episode on itunes/spotify - https://open.spotify.com/episode/2RMHvAHRXIgMtv1pv41wrG?si=nXyr4HNSSdSxCweyotyRYQ
Join the free Third Fish Academy at ThirdFish.org
Transcript Evidence
The parable of the sower and the principle of sowing and reaping
Teaching on believing in the impossible and examples of biblical figures
Fourth-generation thinking and long-term leadership vision
The importance of order and prioritization (“seek first”)
Team-building and relational leadership principles
Real-world example of serving clients with eternal perspective
The principle of finishing well (“It is finished”)
The invitation to partner with God in business
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